The Friday Filter: AI Enters the Evidence Phase
This week’s AI shift wasn’t about smarter models. Courts tested privacy promises, device makers pushed AI into everyday hardware, and a top researcher bet on what comes next. Meanwhile, loud claims about journalism missed the real issue. Here’s the Friday Filter.
The Hard Part of Social Listening Was Never the Data
Social listening isn’t new. What’s new is how quickly AI can translate scattered posts into usable context. Used well, it helps teams spot confusion, track shifts, and act faster—without mistaking a clean summary for the full truth.
Brand Teams Are Marketing to People Who Don’t Exist
Teams still design for an imaginary buyer. In the AI era, algorithms and platforms decide what customers see long before they choose. This post replaces static personas with decision pathways—mapping how options surface, get filtered, and finally feel like “yes”—with Amazon and Liquid Death as proof points.
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